"The key is not the will to win. Everybody has that. it is the will to prepare to win that is important." - Bobby Knight
Athletes, coaches and athletic administrators work countless hours in a quest for excellence on the field, but the opportunities and obligations of representing a team do not end when the final whistle blows.
CRUSH IT! SPORTS MEDIA TRAINING provides participants to a step-by-step game plan for success in media interviews, fan/alumni interactions and other social settings. By utilizing the Crush It! "Fundamentals," participants will be able to handle virtually any setting with an increased sense of comfort and credibility that will enhance their personal reputation and enhance the team's brand.
Our coaches use targeted training, video analysis and group exercises in a fun, fast-paced format that includes instant feedback.
"A common mistake among those who work in sport is spending a disproportional amount of time on 'x's and o's' as compared to time spent learning about people."
- Mike Krzyzewski, Duke University
CRUSH IT! SPORTS MEDIA TRAINING utilizes a step-by-step game plan for building fundamental skills through targeted practice. The program utilizes video analysis, group exercises and constructive coaching in a fun, fast-paced and realistic environment.
Participants in CRUSH IT! SPORTS MEDIA TRAINING will learn:
The Crush It! Fundamentals
What to say and how to say it
How to create compelling sound bites
How to replace one-word answers with compelling stories
How to adopt appropriate non-verbal messaging via posture, facial expression and gestures
How to avoid filler words and sounds ('like,' 'um,' 'you know')
How to turn negative questions into positive answers
How to develop rapport with reporters
How to speak to groups
Specific techniques for dealing with different media
The importance of brands
Insider tips from former athletes and media members
The CRUSH IT! SPORTS MEDIA TRAINING program is built in modules. The introductory two-hour session is designed to create awareness. The full program, which includes eight 2-hour sessions, can be delivered in a variety of configurations.
The program is based on adult learning theory and centered on a belief that behavior change occurs through constant analysis, video coaching and feedback while building individual skills. Full customization is available.